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Purple Cows

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Van: Factuurexpress ~ Purple Cow Marketing ~ Everyone needs mentors, and one of mine is author and marketing maverick Seth Godin. Seth's irreverent and sometimes wacky way of looking at marketing is like the fresh spring air blowing in these days. Every concept I've embraced has turned out to make major changes in my business growth and profitability. Plus they put a smile on my face. Take the concept of the Purple Cow for instance. Seth tells about driving in the gorgeous French countryside with his family, admiring the idyllic setting and the beauty of the brown cows pastured along the roadside. After a few hours, no one could care less about the cows. No longer uncommon or unique, the cows failed to garner any additional attention. Sounds a lot like most businesses, which begs the question, "What is the only way to stand out in a field of brown cows?" Be a Purple Cow. Your Purple Cow may be the way you deliver your service, your unique approach to solving your clients' problem, or a program you put together. Beware of making price or speed your Purple Cow - eventually someone will beat you at your own game and your cow will go back to being brown. Would an example help? One of the areas we coach our Website Wisdom clients in is creating their Purple Cow. Take the website we just completed for Doug Morrison, www.CareerPowerResume.com for example. Doug is a resume writer. Definitely NOT purple. However, what is purple about Doug is his tenacious, no-nonsense, 'Lt. Columbo' approach and style. We capitalized on his Purple Cow in a variety of ways - the direct writing style, use of the boot graphic (go to his site - you'll see what I mean), even our use of a magnifying glass image on the "About Us" page. Is there any doubt in the mind of Doug's website visitor who Doug works with and what they get as a result? I doubt it. And isn't that what having a Purple Cow is all about? You bet! Now it's your turn! Kendall Personal Reflections ~ My Thoughts On ... ~ Exercising has never been something I naturally gravitate to. Sweating? No, don't think so. Using gym equipment? Not a prayer. Trying to keep up in an aerobics class, with my heart pounding wildly in my chest? Sounds dreadful. Walking into a gym feels about as foreign to me as going to the moon. But with my birthday approaching in May, I made a decision. No longer content to be weak armed, out of shape, and of low endurance, I decided to design a gentle, consistent exercise program that would be fun and fit comfortably into my lifestyle. I am proud to celebrate that I have been relishing the glorious spring weather on morning walks, doing a modified 'strength training circuit' at home twice a week (modified to fit the fact that right now I can only do one circuit, instead of the three demonstrated in the workout book), and adding in a bit of yoga, which I love. Last weekend, when we went out country dancing, my legs didn't feel like jelly by the time we'd had enough bar smoke and headed home. And rather than being so winded that I have to stop and rest walking the hills in my neighborhood, this morning I sailed up them without needing anything more than a sip of water. I can't claim that exercise is now a habit, but I can now look ahead to the day when if I skip it, I'll notice. I bet it will be soon! ...Until next week, Kendall Marketing Tools ~ More on Purple Cow Marketing ~ What's the Purple Cow of our Website Wisdom package? For starters, imagine having a gorgeous website that not only captures the spirit of you and your business, but captures clients as well. Add in the fact that you don't have to write a word, decipher tech-talk with a programmer, or lift a finger to organize the project and you're now looking straight into the eyes of our Purple Cow. That's why we say it's a 'spa-like experience that pampers you into a client capturing web presence.' Simply put, We do the work - You reap the rewards! Let us discover your business's Purple Cow! Call 520-577-6404 or visit: Website Wisdom. Marketing Articles You are welcome to use one of mine - for free - just be sure and include this "author's box" at the end: "Love what you do but wish marketing would just go away? Kendall SummerHawk, creator of the Marketing Makeover Kit™, Website Wisdom™, and Horse Wise Business Makeover Program specializes in creating innovative, client-capturing marketing solutions for your business. Visit www.KendallSummerHawk.com for more articles and free marketing wisdom."

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