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Systems That Liberate You

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Van: Factuurexpress ~ Systems That Liberate You ~ At first blush, the idea that "systems" and "liberate" go together may seem a bit counter-intuitive. If you're the creative type, the word "systems" probably doesn't thrill you. Systems however, give you freedom. Conversely, a lack of systems will keep you bound to repeating unpleasant tasks and feeling like you're constantly behind the 8-ball when it comes to marketing and follow-up. Okay, call me crazy but I get excited about systems. I see how they directly relate to growing my business bottom line. For example, in my business, I can easily have 5 - 7 Website Wisdom projects occurring at the same time. Debi, my project manager, knows exactly what to do, because we designed a system. It's a win-win-win experience: I'm guaranteed each client is receiving the same quality service I would give if I were doing the job myself; Debi is happy because she knows she's meeting my expectations; the client is thrilled because they are completely pampered and end up with a website that is better than they even hoped for. How To Design A System You'll Use Here are three ways you can create your own system to liberate your time and energy: #1 Keep your system simple Some steps may seem so simple that they don't require making note of. Resist the urge to skip a step! Each time I'm hired by a new client, I always send a hand written thank you card. Before I had a system, I would sometimes wonder, "Did I send them a card? I don't quite remember." Now I know I did because I use my new client system. Done. Complete. No extra thought required. My time is liberated to think about attracting NEW clients. #2 Create a blueprint Write out each step and keep it handy as a checklist or a guide. #3 Make it a living document Stuffing your checklist into a drawer won't do anybody any good. Keep each system handy so it's easy to use. Even if you're a 1-person operation, having a system will help you greatly in increasing your bottom line, free your thinking and creativity, keep you from endlessly shuffling a mountain of paper, ensure you create a "Wow!" client experience, give you a regular way of following up with prospective clients the list goes on. My coaching request to you is simple: choose a task (client follow-up is a good one) and create a system for handling it consistently each and every time. So what do you want to do with your liberated time? Now it's your turn! Kendall Systems that liberate you is just one of the 8 key strategies in Horse Wise: Work less, Make more, Enjoy the ride! Business makeover program. I guarantee you'll see your business in a whole new light! Have a tough marketing challenge? Send it to me and see it published right here, along with specific coaching to solve it. kendall@kendallsummerhawk.com Personal Reflections ~ My Thoughts On ... ~ The glow of satisfaction...I have news: the time system I've designed is working! By following it, I've completed a mountain of projects (including the new web pages for Horse Wise). More importantly, I have not been working mega-hours. The time system takes a unique approach at how we spend time and puts control of where and how you spend it in YOUR hands. For example: I recognized that my most profitable time is when I am creating new products and programs, and when I'm marketing. Then there is everything else. I've spent the last four months putting systems and people into place to take care of the everything else list (thank you from the bottom of my heart, Richard, Kailash, David, Debi, and Kevin), liberating my time to do what I do best. Horse Wise is the fruit of that effort. As is the Website Wisdom package. My income has jumped dramatically, I'm working less, and I'm having a ton of fun. I only wish every business owner could say the same. For years I've believed that owning your business can be a miracle of satisfaction, fulfillment, and accomplishment. It's the pinnacle of making a difference - in your life and in the lives of others. That's why we do what we do, isn't it? ...Until next week, Kendall Marketing Tools ~ We do the work - You reap the rewards! ~ Are you ready to say "goodbye" to amateur sites, techie programmers that speak jargon, and trying to unravel the complexity of creating a website? With Website Wisdom, we pamper you with a spa-like experience, and a web presence to be proud of! Our innovative Website Wisdom package is a miracle worker when it comes to creating a client-capturing marketing message and uniquely positioning you as THE person to hire! Call 520-577-6404 or visit: Website Wisdom. ~ In case you missed the Marketing Snapshot tool, simply point your mouse here and get your New Year Marketing started right: http://www.kendallsummerhawk.com/marketing-wheel.pdf Marketing Articles You are welcome to use one of mine - for free - just be sure and include this "author's box" at the end: "Isn't it time you learned to market in a way that's right for you? Kendall SummerHawk, creator of the Be Yourself Marketing(tm) "Marketing Makeover Kit" specializes in working with entrepreneurs who love what they do, but wish marketing would just go away. Visit www.KendallSummerHawk.com for more articles and marketing wisdom."

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