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Who's On Your Team?

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Van: Factuurexpress ~ Who's On Your Team? ~ One thing that is abundantly clear to me is the power of partnership. Trying to be the Lone Ranger only serves to slow down progress, and profits. Take a look at horses for example. The wisdom of the herd is that without each other, survival is precarious at best. By banding together, horses are able to find the best pastures, play, and enjoy horsey life. A horse with bad behavior is quickly ostracized from the herd. The panic that sets in acts as a strong motivator to just as quickly turn their errant behavior around, allowing them to rejoin the herd. Even young stallions roam together in "bachelor bands" until they can find their own herd to join. People are also creatures that band together. So why do entrepreneurs try to go it alone and jeopardize their success? We all love to help each other, so why wouldn't others want to help you?! You can create massive benefit to your business simply by creating a success "herd." Their time can be paid, trade, or volunteered. They can be at your business level, below, or above. The point is to regularly talk about your ideas, hear their feedback, and promote accountability for taking action. I know, it sounds a lot like coaching. If you have a coach, great. That's one member of your success herd. You need more. A herd of two isn't enough. My business is growing - more profits, bigger ideas that are coming into fruition, and a huge difference in how I'm spending my time - all in in direct proportion to the growth of my "herd." Go it alone again? Never! Now it's your turn! Kendall It's Your Turn "~ Readers Share Their Toughest Marketing Questions! ~ Dear Readers: I'm a little under the weather today, hence the reprint of last week's Reader's Toughest Marketing Questions. But please be sure and check back next week for a fresh question, and fresh marketing wisdom. "I have a question that frustrates me a lot. I offer affordable organizing services to small business owners (small office, home office). First I do an "Initial " service, usually a day long. Then I offer some services on a regular basis to clients. I would love to turn those initials into weekly or biweekly, or even monthly recurring clients. I haven't mastered "getting the booking" if you will for the subsequent visits. I have a couple of clients now who seem to be interested in having me come back on a regular basis, but have not booked yet - and I don't want to push it - and scare them away - Is there a way I can approach the issue to get the booking - or am I doomed to "wait and see if they call"...???" Signed, Like Herding Cats Dear Herding Cats: Sounds like you're faced with the very challenge of why a business owner hires you in the first place - to get organized! But if you're waiting for a busy person to organize you as their solution, you're going to be waiting a long time. I think your solution is actually pretty simple. Think of it this way - people who are busy and/or disorganized crave the allure of having every thing in it's place. They also know how upset and guilty they get when there's chaos. I bet that if you follow these key tips, you'll see a difference in the response: Tip#1 Make your follow-up offer clear and easy to understand. Don't be wishy-washy or undecided. And don't feel compelled to offer more than one ongoing plan. Be specific as to exactly what is included and how often. Tip#2 Use emotionally evocative language to engage their gut. Don't say, "I can come back twice a month to keep things in order." Boring! Instead, you can say, "No matter how many piles you make, or how much things get out of hand, you'll know that twice each month your office will look like a miracle just happened." Tip #3 Make an irresistible offer. For example, let them know in advance that if they sign up for your 1-year Clutter-Buster program, they only pay for 11 months and the 12th month is free. As the "mom" to three calico cats, I can attest that, just like clients, they require a compelling reason to do more than stretch their legs and say, "Maybe." Make it worth their while with a good belly scratch and a tasty treat, and they'll purr just the way you want them to! Have a tough marketing challenge? Send it to me and see it published right here, along with specific coaching to solve it. kendall@kendallsummerhawk.com Personal Reflections ~ My Thoughts On ... ~ Writing about forming your own "herd" was easy this week, because I've become a believer. Even asking for help has gotten easier, though the journey of getting to this point has been rich with learning. For example, I'm right in the middle of designing the new "Horse Wisdom - The Entrepreneur's Mastery Program" (curious to know more? I'm giving several free teleclasses in March - read more here...). I reached a point where I realized that at the rate I was progressing, it would be next year before I was finished and ready to launch the program. Since the launch date is May 1st, I knew I had to get help. As bold as I am in picking up the telephone to make a cold call, the idea of calling a respected friend and colleague for assistant made me quake. All I needed to say were these four simple words, "I need your help" but it would have been a ton easier if I had been asked to fund raise for $1,000,000! So what did I do? I picked up the phone, stumbled through my request and heard an, "Of course! I would love to help!" on the other end of the line (Thanks Beth!). What I'm finding is that the more I partner with other people (which includes asking for their help), the more energized, enriched, and excited I am about what I'm creating. I hope you'll find some inspiration in all of this, to create your own herd and magnify your results. Experiencing is believing. ...Until next week, Kendall If you're interested in reading about the new innovative coaching program I'm developing, go to this prior ezine issue and read about it in the Personal Reflections section. http://www.kendallsummerhawk.com/marketing-newsletter/jan1204.html Marketing Tools ~ Need A Compelling Web Site? ~ Unique Website Wisdom Package If you're ready to say "goodbye" to amateur sites that don't do you a lick of good, and "hello" to a clear, compelling web site that reflects the best of what you have to offer in benefit rich language then give me a call or send me an email. Our Website Wisdom package is unique and effective! Call 520-577-6404 or visit: Website Wisdom on my website. In case you missed the Marketing Snapshot tool, simply point your mouse here and get your New Year Marketing started right: http://www.kendallsummerhawk.com/marketing-wheel.pdf Marketing Articles You are welcome to use one of mine - for free - just be sure and include this "author's box" at the end: "Isn't it time you learned to market in a way that's right for you? Kendall SummerHawk, creator of the Be Yourself Marketing(tm) "Marketing Makeover Kit" specializes in working with entrepreneurs who love what they do, but wish marketing would just go away. Visit www.KendallSummerHawk.com for more articles and marketing wisdom."

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