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Holiday Marketing

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Van: Factuurexpress ~ Ordinary Holidays Make Great Marketing Opportunities ~ Okay, I admit I don't pay much attention to those little reminders in my calendar that it's Administrative Professionals' day, Book Week, or American Heart month. I figure Hallmark gets enough of my money on Valentine's day, birthday's, and my wedding anniversary. Little did I know I was missing an inventive marketing opportunity! Jane Tabachnick, author of Plain Jane’s Promotional Planner 2004 has created a way of turning just about any holiday ,into a marketing opportunity for just about any business. Skeptical? So was I, so I put her to the test. Here's how she tied together an unlikely duo: Jane writes - 'Stepping out of the box, when it comes to use of a holiday theme, American Heart Month provides a good example. This holiday is an obvious choice for a fitness trainer or nutritionist, but can be a great topic for other businesses like an accounting firm.' 'An accounting firm can provide a public service announcement with customized information that matches their expertise with American Heart Month. For example, our forward thinking firm can provide answers to the following questions: If you join a health club, is that a tax-deductible expense? A nutritionist? Is installing a gym on site for your employees tax deductible? Did you know improving your health can translate to lower premiums on life insurance?' Jane adds that these questions can be formatted into tips, and used in an add, a company newsletter, or even offered to other newsletter publishers as content, increasing the accounting firm's exposure and further establishing themselves as experts.' Jane offers this final tip: 'Can’t find a holiday to suit your business goals? Create one! All you need to do is come up with a theme and a name, and declare it!' I must say, if there were a holiday for Inventive Marketing Idea day, Jane would be the first on my list to proclaim, "Bravo!" Now it's your turn! Kendall Pick up a copy of Plain Jane’s Promotional Planner 2004 It's chock full of easy, fun, creative ideas for turning any holiday into a marketing opportunity for your business. She even includes a simple checklist for planning exactly what to do when so your timing is foolproof. Have a tough marketing challenge? Send it to me and see it published right here, along with specific coaching to solve it. kendall@kendallsummerhawk.com Personal Reflections ~ My Thoughts On ... ~ Most of you know I am an extremely organized person. I complete projects on time, keep my filing up to date, usually answer emails promptly. But I noticed that on my creative/thinking days (days scheduled 80% for creating new products like my upcoming Horse Wise: Work less, Make more, Enjoy the ride! program) I was ending up spending considerable time on getting bogged down in administrative tasks. I finally bit the bullet this week, and made out a detailed time log for each day. Here's how it works: every evening at the close of my business day, I pulled out a blank time log form (created by Bob, a member of my monthly Time Mastermind group). It has two columns. The left column is where I list what I plan to do the next day, and the right column lists what actually happened. Day one: Nothing happened as planned. By 6:00pm the two columns looked like they belonged to two different people. Day two: Same thing. Rather than consider this a coincidence, I thought "Hmmm...maybe there's a pattern here." Day three: Finally, I was getting somewhere! The right column had several of the same items as the left. What made the difference? I actually stuck to the plan. The real eye opener was what that took - namely, less time on the phone with my mom, and to my Website Wisdom project manager, Debi (I can happily chat with either of them for an hour a piece without missing a beat). Day four: Grumpy, I wadded up the time log and made a 2-point shot into my wicker recycle basket. But the revelation that I piddle, or "fritter" as my mom likes to say, enormous amounts of time away gabbing on the phone or surfing cool Internet sites had made an impact. I blazed through a day of creating 3 new teleclasses, and 2 more modules of the Horse Wise program. I suggested to Debi that we schedule a weekly business meeting, and waited until after work to talk to my mom. Elated, I finished work feeling on top of my time. Day five: That's today. I decided I'd give myself a day off from my time log, but am feeling a bit of withdrawal. That's okay, Monday is just around the corner, and I have a fresh log sheet sitting right here, waiting to be filled in with the promise of what can be. ...Until next week, Kendall Marketing Tools ~ Need A Compelling Web Site? ~ Unique Website Wisdom Package If you're ready to say "goodbye" to amateur sites that don't do you a lick of good, and "hello" to a clear, compelling web site that reflects the best of what you have to offer in compelling, benefit rich language, then give me a call or send me an email. Our innovative Website Wisdom package is a miracle worker when it comes to creating a client-capturing marketing message and uniquely positioning you as THE person to hire! Call 520-577-6404 or visit: Website Wisdom on my website. In case you missed the Marketing Snapshot tool, simply point your mouse here and get your New Year Marketing started right: http://www.kendallsummerhawk.com/marketing-wheel.pdf Marketing Articles You are welcome to use one of mine - for free - just be sure and include this "author's box" at the end: "Isn't it time you learned to market in a way that's right for you? Kendall SummerHawk, creator of the Be Yourself Marketing(tm) "Marketing Makeover Kit" specializes in working with entrepreneurs who love what they do, but wish marketing would just go away. Visit www.KendallSummerHawk.com for more articles and marketing wisdom."

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