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Preparation Or Procrastination?

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Van: Factuurexpress ~ Preparation Or Procrastination? ~ Do you have a list of leads you are 'waiting to find the right time to call?' Or a new service you are 'waiting to announce as soon as...is done?' As busy business owners, most of us have at least one project we are preparing for...and something else we are procrastinating on. The key to being prepared - and not wasting time - is to know the difference. So when does preparation turn from valuable time spent to just plan 'ol procrastination? It's tricky, but here are two quick tips to keep you on course and moving forward. Tip #1 Are you waiting on someone, or something, else? If you are, then you may not realize it, but your project is probably stalled. While you can't control when someone will call you back, or when they will make a decision, you have absolute control over what you do in the meantime. While waiting for a prospective client to return your call, make another call to someone else. Or send a note with an article attached. Whatever you do, keep taking action! Tip #2 Are you clear on exactly what you need to know? If you find yourself in the, 'As soon as I know...<fill in the blank> then I will...' then it's time to decide. Is more information really going to make a difference, or is it masking an unspoken fear or 'gremlin' about moving forward? If you're branching out into a new area of your business, it's common to think more information will turn you into an expert, or minimize embarrassment or risk. While I am certainly a fan of research, investigation, and learning, I also know that experience is the fastest, wisest teacher we have. If you know you've fallen into the 'As soon as/then I will' trap (common with us perfectionist types), then ask yourself, 'How can I combine learning what I need to know, with taking action?' Now it's your turn! Kendall Personal Reflections ~ My Thoughts On ... ~ Writing this section each week gives me the opportunity to reflect on what stands out as meaningful. Each time I think back on the last couple of weeks, I keep coming to the same word. Gratitude. Which for me means deep appreciation. Everywhere I look, I see something to appreciate. Even in some not-to-pleasant events, like having a difficult discussion with a neighbor about fixing something he had broken on my property nearly a year ago. In that situation, I appreciated my ability to stand my ground while not being angry. I appreciated using my coaching skills, instead of trying to convince him to honor his prior commitment (one he was now back peddling fast and furiously to get out of). Low and behold, at the end of the exchange, he agreed to fix the problem within 24 hours. And he did. Even in the heat, dust, and wind that has wrapped Tucson in a haze for days, I am appreciating the brilliant waxy beauty of the cactus flowers proliferating everywhere. And the lush profusion of yellow blossoms that cover the palo verde trees like a mantle of sunshine, vividly outlined against the clear blue sky. So, my coaching request for you this week is to just ... simply ... appreciate - starting with who you are. Go ahead...I'll wait. ...Until next week, Kendall Marketing Tools ~ Purple Cow Marketing ~ What's the Purple Cow of our Website Wisdom package? For starters, imagine having a gorgeous website that not only captures the spirit of you and your business, but captures clients as well. Add in the fact that you don't have to write a word, decipher tech-talk with a programmer, or lift a finger to organize the project and you're now looking straight into the eyes of our Purple Cow. That's why we say it's a 'spa-like experience that pampers you into a client capturing web presence.' Simply put, We do the work - You reap the rewards! Let us discover your business's Purple Cow! Call 520-577-6404 or visit: Website Wisdom. Marketing Articles You are welcome to use one of mine - for free - just be sure and include this "author's box" at the end: "Love what you do but wish marketing would just go away? Kendall SummerHawk, creator of the Marketing Makeover Kit™, Website Wisdom™, and Horse Wise Business Makeover Program specializes in creating innovative, client-capturing marketing solutions for your business. Visit www.KendallSummerHawk.com for more articles and free marketing wisdom."

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