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It It's Urgent, Ignore It
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Van: Factuurexpress
~ It It's Urgent, Ignore It ~
I just had a call on Thursday from an organization, asking about the comparability of my speaking fees and topics for an upcoming event. The date? The end of this week. Did I mention the event is 1,000 miles away in another state?! I have no idea how they will find a quality speaker on such short notice, but I do know that their urgent situation did not become mine.
Are you obsessed with urgent? Urgent issues get our attention fast, and hold it with the drama of the moment. Responding to urgent issues gives a feeling of doing what's important.
You know what urgent really is? It's a sure sign that the important stuff - like making decisions and planning - was put off until it blossoms out of control.
Take business development for example: do you have at least three prospective clients calling or emailing you every week? If not, then your business development is headed down the path of becoming urgent (your bank account will ring the bell when urgent has officially arrived).
What about that presentation you're scheduled to give in a few weeks? Are your handouts, outline, and materials prepared and ready to go, or are you waiting until the night before and running out to Kinko's?
Smart business owners ignore the urgent and focus ahead on what is important. My advice? If it's urgent, ignore it. Or as business guru, Peter Drucker says, 'First things first, second things not at all.'
Now it's your turn!
Kendall
Personal Reflections~ My Thoughts On ... ~
I've been thinking a lot about what keeps most business owners from moving to the next level. People would say it's fear, or self imposed limitations. I noticed that thinking from that perspective feels like a downer. It's kind of like, 'Okay great. I know I'm afraid, now what?!'
What I think is that it's a matter of identity. How we see ourselves, how we see our role in our business, partnered with what we believe we are capable of. When I 'tried on' this thinking I felt a sense of possibility, excitement, and freedom. For the last couple of weeks, I keep asking myself, 'What is my role in my business?' and 'Who is the person that runs this level of a successful enterprise?'
All of a sudden, I see the real possibility of building not just the next level of my business, but the level beyond that. What is exciting is that there is no fear about, 'how will I handle it?' because I already know how to create the resources and systems that take care of what I don't. Day-to-day operations are outside of my role, leaving me clear on exactly what I do each day, and the kind of people who do everything else.
It's no wonder my website tag line is, 'Welcome to a brand new perspective!'
...Until next week, Kendall
Marketing Tools~ Purple Cow Marketing ~
What's the Purple Cow of our Website Wisdom package? For starters, imagine having a gorgeous website that not only captures the spirit of you and your business, but captures clients as well. Add in the fact that you don't have to write a word, decipher tech-talk with a programmer, or lift a finger to organize the project and you're now looking straight into the eyes of our Purple Cow. That's why we say it's a 'spa-like experience that pampers you into a client capturing web presence.' Simply put, We do the work - You reap the rewards!
Let us discover your business's Purple Cow! Call 520-577-6404 or visit: Website Wisdom.
Marketing ArticlesYou are welcome to use one of mine - for free -
just be sure and include this "author's box" at the end:"Love what you do but wish marketing would just go away? Kendall SummerHawk, creator of the Marketing Makeover KitÂ, Website WisdomÂ, and Horse Wise Business Makeover Program specializes in creating innovative, client-capturing marketing solutions for your business. Visit www.KendallSummerHawk.com for more articles and free marketing wisdom."
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