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Up The Ante With Your Business

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~ Up The Ante With Your Business ~

Uping the ante with your business means setting a 'bigger frame.' It means giving yourself permission to create what you really want.

For example, Leading From The Soul by the team at Inspired Mastery offers a program to executives and leaders who want to create mastery and a more personal, powerful form of leadership. Here are three ways they have 'uped the ante':

Up The Ante #1 The Commitment
Rather than offer a single weekend experience, the program is a year-long commitment for leaders who are ready to be inspired will apply. Dabblers need not apply.

Up The Ante #2 The Investment
At $25,000, the program fee isn't cheap. But would anything less be taken serously by an executive audience? Probably not. The folks at
Inspired Mastery instantly created value and legitimacy by setting a fee their audience understands. So what value are you placing on your service?

Up The Ante #2 The Incentive
The Inspired Mastery team created a whopping $1,000 referral fee for the person recommending someone to the program. Did it catch your attention? It ought to! Since everything in the frame is bigger, it only makes sense to include a generous, attention getting referral incentive.

From the program length, to the investment amount, even to the expectation of learning and value the participants will get in this program, there is a clear message sent that says, 'We - and you - are here to set a bigger frame.'

Now it's your turn!

Kendall

P.S. If the $1,000 referral fee sounds tantalizing, simply visit Inspired Mastery and pass the word on to a leader you know who is ripe for inspiration and wants to make a difference.


Personal Reflections

~ My Thoughts On ... ~

This week's topic rocked my thinking about setting a bigger frame into a whole new level. For the past six months, I've focused on organizing the Website Wisdom package so our client projects are not reliant on just little 'ol me. So far so good. Actually, so far so great! Debi is a gem, the clients love working with her, and the projects keep coming in a steady stream.

I was just about to settle into the role of 'Prospective Client Liasion,' where I would be responsible primarily for sales. While a lot of people do not like the selling process, I do. It is an opportunity to listen to people (which I love) and connect them to what they want and help them decide whether we are the best solution or not.

Then I did the math. When my marketing plans are in full gear, there would not be nearly enough time for me to comfortably handle the number of prospective client conversations I anticipate. So to set a bigger frame means I have to rethink my role in my company. At the moment that is a bit unsettling, but I trust that in the long run, I will be able to step into that new role, and know that the perfect Prospective Client person will be there to fill my shoes in just the right perfect way.

...Until next week, Kendall



Marketing Tools

~ Purple Cow Marketing ~

What's the Purple Cow of our Website Wisdom package? For starters, imagine having a gorgeous website that not only captures the spirit of you and your business, but captures clients as well. Add in the fact that you don't have to write a word, decipher tech-talk with a programmer, or lift a finger to organize the project and you're now looking straight into the eyes of our Purple Cow. That's why we say it's a 'spa-like experience that pampers you into a client capturing web presence.' Simply put, We do the work - You reap the rewards!

Let us discover your business's Purple Cow! Call 520-577-6404 or visit: Website Wisdom.


Marketing Articles

You are welcome to use one of mine - for free -
just be sure and include this "author's box" at the end:

"Love what you do but wish marketing would just go away? Kendall SummerHawk, creator of the Marketing Makeover Kit™, Website Wisdom™, and Horse Wise Business Makeover Program specializes in creating innovative, client-capturing marketing solutions for your business. Visit www.KendallSummerHawk.com for more articles and free marketing wisdom."


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