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Close The Selling Conversation Loop

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Van: Factuurexpress Close The Selling Conversation Loop ~ Remember the last conversation you had with a prospective client? At the end, was it clear who was supposed to do what, and by when? Most selling conversations end something like this - Prospective Client: "I'll take a look at what you send me and let you know." You: "That sounds great. I'll get that (brochure/proposal/marketing literature/) out to you right away. Thank you!" What happens next is fizzle instead of sizzle. Sure, you promptly send whatever it is that was requested. Then you wait. And wait. And start to fidget while you wait. Your internal voice starts saying, "Why haven't they called? Should you call them? I don't to be a pest!" For starters, stop assuming they don't want to hire you. It has nothing to do with you personally. Getting back to you is a priority to you, but not to them. So what do you do? This is so simple, you're going to wonder why more people aren't doing it. All you have to do to close the communication loop is schedule a specific time to talk again, BEFORE you complete the conversation. Here's an example of what to say: You: "That sounds great. I'll get this to you today. I know you're busy so why don't we schedule our next time to talk? I have my calendar in front of me - what works with your schedule?" That's it! Now you have a set time to talk, and your prospective client expects to follow up with you at a specific time. Both of you are clear on what happens next. Now...isn't that easy?! Now it's your turn! Kendall P.S. If you're looking for super easy, clear-cut, simple solutions to your marketing problems, then check out the Marketing Makeover Kit. After all, don't you deserve a rich return for your marketing time? It's Your Turn ~ Readers Share Their Toughest Marketing Questions! ~ In last week's ezine I wrote how to use the power of Precision Questions (missed it? click here) I included specific examples of questions that are superb for moving your prospective client forward in making a decision. For fun, I asked you to send me your favorite Precision Questions. Here are a few I received: "If working together exceeded your wildest expectations, what would that look like?" "How will you know our work together has been successful?" "What's been stopping you from moving forward on this?" "What's this costing you to not have solved?" Next week, I'll get back to answering your toughest marketing challenges. Have one? Send me an email and I'll answer it in this ezine! kendall@kendallsummerhawk.com Marketing Tools ~ Need A Compelling Marketing Message? ~ Here's What Will Help Download "Crafting Your Marketing Message" now. It's a sample chapter from the Marketing Makeover Kit. Visit www.KendallSummerHawk.com and click on the link for the sample chapter. It only takes a minute! Marketing Articles You are welcome to use one of mine - for free - just be sure and include this "author's box" at the end: "Isn't it time you learned to market in a way that's right for you? Kendall SummerHawk, creator of the Be Yourself Marketing(tm) "Marketing Makeover Kit" specializes in working with entrepreneurs who love what they do, but wish marketing would just go away. Visit www.KendallSummerHawk.com for more articles and marketing wisdom."

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