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Don't Let 'New' Hold You Back

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Van: Factuurexpress ~ Don't Let 'New' Hold You Back ~ It doesn't seem to matter how long (or how short) you've been in business, it can often seem like you're starting over. Whether it's a new program you're developing, a new client base you're going after, or just plain being new in your industry, gaining the experience you need can sometimes be frustrating, and certainly humbling. For example, one of my Horse Wise Business Makeover Coaching clients is turning her 1-on-1 service into a program. All of a sudden, she's faced with many unknowns. Who to market to? What is the best model for the program? How to design the specific course material...you name it. No matter the years of experience she has in her field; in an instant, she's turned into a beginner. Almost. You see, I believe experience begets experience. Meaning, the sooner my client puts her foot in the water, the sooner she'll see that all her past experience is going to be a huge resource for her. But what if you're venturing into uncharted territory, where your past experience doesn't relate to your new venture? The fastest way to gain confidence and expertise is to take action. Don't know what to say? Ask questions. Not sure who to talk to? Start with someone you know and are comfortable talking with, then ask them who they suggest you contact to find out more. Launching a new program or industry? Set up a dozen informational interviews - no selling, just fact gathering. The point is, no matter how long you've been in business, if you're growing, then you're likely facing the need to gain experience -fast. My coaching advice? Go get it as fast as you possibly can. Now it's your turn! Kendall Personal Reflections ~ My Thoughts On ... ~ Seems that lately I have been both appreciating how valuable experience is, and being humbled as I move in new directions. My husband Richard and I recently spoke at a large convention (4,000+ people) for his industry. We've spoken together before, and both thoroughly enjoy the experience of being at the front of the room together, sharing the stage. During the convention (we gave 4 workshops) I noticed how at ease I could be with the attendees, giving them my full attention as I listened to their questions and comments. 'Wow!' I thought. 'Isn't experience grand?!' The highlight came during the Saturday night banquet. Richard was presented with the Contributing Writer of the Year award. We did not know he was going to win - made evident by my hooping and hollering as everyone applauded. Richard took my hand to accompany him onstage, where he gave the most romantic acceptance speech imaginable. His generous, thoughtful attribution to me in front of thousands of people is an experience I will always remember. ...Until next week, Kendall Marketing Tools ~ Purple Cow Marketing ~ What's the Purple Cow of our Website Wisdom package? For starters, imagine having a gorgeous website that not only captures the spirit of you and your business, but captures clients as well. Add in the fact that you don't have to write a word, decipher tech-talk with a programmer, or lift a finger to organize the project and you're now looking straight into the eyes of our Purple Cow. That's why we say it's a 'spa-like experience that pampers you into a client capturing web presence.' Simply put, We do the work - You reap the rewards! Let us discover your business's Purple Cow! Call 520-577-6404 or visit: Website Wisdom. Marketing Articles You are welcome to use one of mine - for free - just be sure and include this "author's box" at the end: "Love what you do but wish marketing would just go away? Kendall SummerHawk, creator of the Marketing Makeover Kit™, Website Wisdom™, and Horse Wise Business Makeover Program specializes in creating innovative, client-capturing marketing solutions for your business. Visit www.KendallSummerHawk.com for more articles and free marketing wisdom."

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