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Follow Up Made Simple

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Van: Factuurexpress ~ Follow Up Made Simple ~ Does creating something new sound a lot more exciting than following up? Do you find yourself wondering - or worrying - that you're 'bugging' your prospective client by calling every few weeks? Most entrepreneurs lose business because they don't have a simple, respectful, follow up plan. Here are 5 simple tips to spark your creativity and soothe your conscious. Tip #1 Ask Permission Why worry if you're bugging someone when it's so simple to just ask? 'Is it okay with you if I follow up in a month?' works. Tip #2 Know What You Are Going To Do This isn't rocket science by any stretch so creating a simple follow up plan will be easy. For example: a plan could be to send a business card tucked into a hand-written thank you note. Add a short tips list or brief article and you have a nice initial follow up package. A month later, send another article, or a magazine clipping you think your prospective client will find interesting. Another good idea is to send a brief case study, outlining a problem, the solution, and the results, of a client. Personal touch always makes an impression. Tip #3 Use A Reliable Reminder System Relying on memory for follow up is more work than you need. Instead, use a contact management program like ACT! to remind you of what to do, when. Tight budget? You can use 3x5 index cards. The point is consistency pays off. Tip #4 Let Your Prospective Client Know What To Expect When you send your initial follow up package, include a note on your article that says something like this, 'I thought you might find this article interesting. If you do, I'll send another one next month.' Do you risk bugging someone when you send them interesting articles? Certainly not! People appreciate information. Tip #5 Decide How Long To Continue Your Follow Up Strategy Please don't send something out, then get disappointed when you don't immediately hear back from your prospective client. Decide now how long you want to follow up. Six months? A year? Two years? The longer the better. Don't short change yourself by giving up early. Keep in touch marketing takes time but I guarantee it pays off! My request to you? Create a simple follow up plan right now. Your prospective clients are waiting. Now it's your turn! Kendall PS - Next week I'll write about Internet marketing follow up strategies for your website. Personal Reflections ~ My Thoughts On ... ~ If sticking to my Free Time has been pretty easy the last few months, then why am I dragging my feet and bleary eyed by Thursday? I've had no problem honoring my three day weekends, and am looking forward to a longer stretch of time off coming up soon to pursue personal projects. In all, I have ten weeks off this year. Not bad! And, not enough. Riding my horse a couple of week's ago, I realized how ingrained my work ethic is. For twenty+ years, I figure, 'you work hard, and you make money.' So far, so true. It is, after all, the common myth spread about in our culture. Yet somewhere inside me, I have a different truth blossoming. Yes, I've been working less days and making more. But the days are too full to yield the kind of peace and simplicity I love. Or the creativity that makes my business unique, as well as grow and thrive. So what next? Nothing short of a complete overhaul of my interior work ethic. And another phase of refinement in my quest to organize my business so I am not the 'technician' in it, but the Chief Creative person. New ideas are already popping, and I'm scheduling quiet time in the upcoming weeks to design what this looks like. From the outside, the changes may not be dramatic, but from my interior vantage point, they promise to be revolutionary! ...Until next week, Kendall Marketing Tools ~ Purple Cow Marketing ~ What's the Purple Cow of our Website Wisdom package? For starters, imagine having a gorgeous website that not only captures the spirit of you and your business, but captures clients as well. Add in the fact that you don't have to write a word, decipher tech-talk with a programmer, or lift a finger to organize the project and you're now looking straight into the eyes of our Purple Cow. That's why we say it's a 'spa-like experience that pampers you into a client capturing web presence.' Simply put, We do the work - You reap the rewards! Let us discover your business's Purple Cow! Call 520-577-6404 or visit: Website Wisdom. Marketing Articles You are welcome to use one of mine - for free - just be sure and include this "author's box" at the end: "Love what you do but wish marketing would just go away? Kendall SummerHawk, creator of the Marketing Makeover Kit™, Website Wisdom™, and Horse Wise Business Makeover Program specializes in creating innovative, client-capturing marketing solutions for your business. Visit www.KendallSummerHawk.com for more articles and free marketing wisdom."

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