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Ultra Simple Website Marketing

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Van: Factuurexpress ~ Ultra Simple Website Marketing ~ In last week's issue, I wrote about creating simple marketing follow up strategies. But what about following up with your online contacts? Does 'meeting' a prospective client online demand different follow up techniques? Yes, and no. Last week's tips to ask permission, know what you are going to do, use a reliable reminder system, and let your prospective client know what to expect all still apply. The only difference is in the 'how.' Here's a simple plan any website must follow (and yes, I do mean must) along with equally simple how-to's: 1. Ask permission to create a conversation How? Ask for your site visitor's name and email address. Give them something in exchange. Make it enticing. Promise not to bombard their inbox with unwanted emails. Then live up to your promise. 2. Thank them for the gift of their trust How? Send a short email saying thank you, and re-iterating your promise. Create a 'thank you' web page that not only gives appreciation, but suggests an action they can take that is of interest to them. It could be reading a report you have online, asking for a consultation aimed at answering their toughest challenge in your area of expertise, or simply asking for their opinion. 3. Know what your next step is How? Create a regular electronic conversation. It could be a monthly quick tip, a quote of the week, an interesting story about someone doing something remarkable. Keep it short. Make it personal and relevant to your reader. 4. Repeat step number three I know...you're asking, 'Is that it?!' Yes, and no. Sure, there are lots more ideas you can create implement, but I did promise simple, didn't I? If you insist on adding more, consider these quick ideas: Send a postcard to all your subscribers, asking them to email you with their toughest challenge. Or create a monthly contest where you give away something really unusual (unrelated to your business) to the person with the best answer to an interesting question. Or create a 'client of the month' section of your electronic newsletter. Or post pictures of clients with their dogs (cats, horses, fish, you get the idea). The idea is to do something worth talking about. Now it's your turn! Kendall PS - Have an idea? Send it to me! Personal Reflections ~ My Thoughts On ... ~ Saturday afternoon, we walked into a vacuum store with my bathroom mat - cat hair stuck to it and all - rolled up and tucked under my arm. Forty-five minutes later, we walked out with a new Miele vacuum and a receipt for nearly 100% more than I anticipated spending, completely thrilled with my purchase. What sold me? I never thought a vacuum could be beautiful, colorful, lightweight, elegant to use, easy to roll around on wonderfully designed gyroscoping wheels that refuse to get stuck, and heavenly quiet. Come to think about it, I never thought I would be talking so excitedly about vacuuming! Vacuum shopping came right on the heals of finishing Seth Godin's newest book, 'Free Prize Inside' (an absolute must-read!). In it, he chides us for looking at marketing as separate from our product (often making it a tacked on, or nearly forgotten, activity). As he perceives the world, our product is our marketing. Case in point - before Saturday I had no idea a Miele vacuum existed, nor did I care. I only knew I wanted something I could easily lift, that would magically disengaged cat hair from our beautiful area rugs, and hopefully wasn't too ugly. I also had a budget. I confess I had low expectations of getting what I wanted. When faced on one hand with the Miele, and on the other a vacuum in my budget, that was small (sort of), heavy, ugly, and every bit as clunky as a vacuum can be, there suddenly became no other choice to make. Ironically, it was only when I got home, hooked up my new darling little wonder machine (which by the way, took all of two minutes) did I notice the tag line on their brochure: 'Anything else is a compromise' Absolutely right. ...Until next week, Kendall Marketing Tools ~ Purple Cow Marketing ~ What's the Purple Cow of our Website Wisdom package? For starters, imagine having a gorgeous website that not only captures the spirit of you and your business, but captures clients as well. Add in the fact that you don't have to write a word, decipher tech-talk with a programmer, or lift a finger to organize the project and you're looking straight into the eyes of our Purple Cow. That's why we say it's a 'spa-like experience that pampers you into a client capturing web presence.' Simply put, We do the work - You reap the rewards! Let us discover your business's Purple Cow! Call 520-577-6404 or visit: Website Wisdom. Marketing Articles You are welcome to use one of mine - no cost - just be sure and include this "author's box" at the end: "Love what you do but wish marketing would just go away? Kendall SummerHawk, creator of the Marketing Makeover Kit™, Website Wisdom™, and Horse Wise Business Makeover Program specializes in creating innovative, client-capturing marketing solutions for your business. Visit www.KendallSummerHawk.com for more articles and free marketing wisdom."

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