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selling or creating is just guessing

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Van: Factuurexpress ~ Put The Shoe On The Other Foot ~ It amazes me how illuminating it is to actually be a buyer, especially when the purchase is expensive. All of a sudden, you know first hand what it feels like to assess and make a decision - will the product or service live up to it's promise? Can I trust the company? Is it the right choice for me? Is it what I really need? I am going through this process, as I evaluate hiring a consultant to help me make a critical business decision. The proposed service is just expensive enough to make me ask all of those same questions. What do you need to hear to say 'Yes' to a purchase? I don't know about you, but I don't want to hear a pitch. I don't want to hear more features. I don't want to hear a note of insistence in the seller's voice. What I do want to hear are questions, or at the very least, information that answers the questions humming privately in my head. For example, when we purchased our wonderful new Miele vacuum last week (before you think I'm bonkers for being so gung-ho about, of all things, a vacuum, please read last week's Personal Reflections section. You'll understand.) the salesman was, I kid you not, a mind reader. I'm thinking, 'I'll wait and see if the Internet has a better price' and he, unprompted, informed us, 'Miele pricing is the same throughout the U.S.' I thought, 'What if it doesn't even put a dent in the cat hair that clings to the area rugs like it's glued on?' and he said, again unprompted, 'Let me show you how it works with lint and hair.' Not to be outdone, I thought, 'Who cares about vacuuming anyway?!' and, yes, again unprompted, he said, 'Try it for yourself and see what you think' as he generously offered me the handle. I tried it. Suddenly, I cared about vacuuming. I left, happily toting my new found household best friend and singing the praises of such an astute, savvy, salesperson. The moral of the story is folks, figure out what you need to know when making a sizable purchase decision. Then quit trying to sell and start asking questions, both the ones you hear, and the ones that are also present, just not spoken. Now it's your turn! Kendall Personal Reflections ~ My Thoughts On ... ~ Our owls are back! Every morning at precisely 4:30am (yes, that is A.M., as in the morning), we have between one and four cactus pygmy owls resting and talking to each other on our upstairs balcony railing, just outside our bedroom. I have to wonder if they're meeting to compare hunting notes before going off to sleep for the day, or are they congregating to share coffee klatch wisdom? Regardless of their motivation, their semi-nocturnal visits have changed my sleeping, and waking habits dramatically. Suddenly, lunch at 10:30am sounds like a great idea. By 4:00 in the afternoon, I'm ready to call it quits for the day, and by 8:00pm (just after sunset) I'm ready to roll back into bed. The chance to observe this teeny tiny (just 6" tall) endangered species, by doing no more than sitting up in bed and looking out the floor-to-ceiling windows onto the balcony, feels like a privilege. So rather than complain about my own missed nocturnal habits, I take this as a sign at how quickly and easily we, or I should say I, can change. It's as simple as that. ...Until next week, Kendall Marketing Tools ~ Purple Cow Marketing ~ What's the Purple Cow of our Website Wisdom package? For starters, imagine having a gorgeous website that not only captures the spirit of you and your business, but captures clients as well. Add in the fact that you don't have to write a word, decipher tech-talk with a programmer, or lift a finger to organize the project and you're looking straight into the eyes of our Purple Cow. That's why we say it's a 'spa-like experience that pampers you into a client capturing web presence.' Simply put, We do the work - You reap the rewards! Let us discover your business's Purple Cow! Call 520-577-6404 or visit: Website Wisdom. Marketing Articles You are welcome to use one of mine - no cost - just be sure and include this "author's box" at the end: "Love what you do but wish marketing would just go away? Kendall SummerHawk, creator of the Marketing Makeover Kit™, Website Wisdom™, and Horse Wise Business Makeover Program specializes in creating innovative, client-capturing marketing solutions for your business. Visit www.KendallSummerHawk.com for more articles and free marketing wisdom."

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