Nieuw bericht op Factuurexpress

Create More Client 'Touch Points' - Part I

Reageren

Aanbevelen Bericht 1 in discussie

Van: Factuurexpress ~ Create More Client 'Touch Points' - Part I~ Here's a quick quiz: Add up how many times your prospective and current clients hear from you. I bet how small the number is will surprise you! Maybe it's one of those weird time warp anomalies (like the Bermuda Triangle) but while your clients may be on your mind nearly 100% of your working - and waking for that matter - hours, that often doesn't translate into the kind of keep in touch marketing that builds your business. Think caring and curious, not pestering and pushy. Here are key times to stay in contact with your clients, along with inexpensive ways to stay in touch: Immediately after you are first contacted Send a hand written thank you note with your business card. Include an article or tips list as a bonus. Send a note to your referral source at the same time. Immediately after you are hired Send a hand written thank you note expressing your delight in working with them. Mid way into your project Call with the single purpose of asking if there is anything they would like to see more or less of, if the project is progressing as they expected, and if they are pleased with the communication between the two of you. Immediately when your work together is completed Send a hand written thank you note expressing your appreciation for their business. Include two of your business cards or printed material. In the note, let them know one copy is for them to keep, and the other is to give to someone they know who would appreciate the same type of excellent service you've provided. You can also send a separate brief survey with a self addressed, stamped envelope. As a bonus, include a special gift. It could be tickets to a ball game or a play, a gift basket delivered to their office, a book you know they would like, a gift certificate to an online store (Amazon.com is always a good choice), or a gift certificate for future service with you! Birthdays or anniversaries Send a card and tuck something inexpensive like a pair of lottery tickets in it. There are many anniversaries to celebrate - their first year in business, the 30 day marker of making an important decision, or the launch of a website are just a few to get you started. Every 30 days for current and past clients Send an article or ezine, even if they are no longer an active client. After one year, if you haven't worked with a past client then move direct mail pieces to a two or three month keep in touch schedule. Just for the heck of it I like to clip articles from business magazines that I know a past client will be interested in. It's a surprise treat for them to know I'm thinking of them. Does this list seem like too much to squeeze into your already over crowded schedule? Realistically, it doesn't have to take more than a couple of hours a week. In next week's issue, I'll share tips on how to make staying in touch automatic and easy to accomplish. Now it's your turn!   Kendall Personal Reflections ~ My Thoughts On ... ~ Today is my first day back from an 11-day vacation. While the time off was relaxing - days spent puttering around the house, cleaning out closets, riding, dancing, and reading - what is worth reflecting on is that I took the time off in the first place. Last year, except for the business trips we took, I treated myself to about a week off total. Okay, that wasn't true just for last year; it's been true for nearly every year going as far back as I can remember. So what changed? I decided that if I was ever going to meet my financial and business goals, I would have to work less. Maybe that sounds counter-intuitive, but the way it works is this: to take significant time off (10 weeks total this year) means organizing my business differently. Organizing my business differently means I have to set up systems, and enlist the assistance of others. And gaining that assistance from others means re-thinking where I spend my time, and where I don't. I like to think of working backwards this way as the 'Reverse Domino' strategy. The Reverse Domino strategy continues to challenge me with creating new ways of working less and making more. Has it been easy? Nope. But the rewards of having a business AND a life are worth it! ...Until next week, Kendall Marketing Tools ~ Purple Cow Marketing ~ What's the Purple Cow of our Website Wisdom package? For starters, imagine having a gorgeous website that not only captures the spirit of you and your business, but captures clients as well. Add in the fact that you don't have to write a word, decipher tech-talk with a programmer, or lift a finger to organize the project and you're looking straight into the eyes of our Purple Cow. That's why we say it's a 'spa-like experience that pampers you into a client capturing web presence.' Simply put, We do the work - You reap the rewards! Let us discover your business's Purple Cow! Call 520-577-6404 or visit: Website Wisdom. Marketing Articles You are welcome to use one of mine - no cost - just be sure and include this "author's box" at the end: "Love what you do but wish marketing would just go away? Kendall SummerHawk, creator of the Marketing Makeover Kit™, Website Wisdom™, and Horse Wise Business Makeover Program specializes in creating innovative, client capturing marketing solutions for your business. Visit www.KendallSummerHawk.com for more articles and free marketing wisdom."

Andere groepen in deze categorie bekijken.

Ga naar E-mailinstellingen om de ontvangst van deze e-mail te verhinderen of om te wijzigen hoe vaak je deze ontvangt. Hulp nodig? Als je je wachtwoord bent vergeten, ga dan naar Passport-ledenservices. Voor andere vragen of feedback ga je naar de pagina Neem contact op met ons. Als je in de toekomst geen e-mail van deze MSN-groep wilt ontvangen, of als je dit bericht per abuis hebt ontvangen, klik je hieronder op de koppeling Verwijderen. In het e-mailbericht dat wordt geopend staat al een adres. Je hoeft alleen nog maar op Verzenden te klikken. Je e-mailadres wordt dan verwijderd uit de verzendlijst. Mijn e-mailadres verwijderen uit Factuurexpress.