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Create More Client 'Touch Points' - Part II

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Van: Factuurexpress ~ Create More Client 'Touch Points' - Part II~ Last week you had the 'Uh-oh' realization that maybe your clients don't hear from you as often as you think. Then we created a list of ways to remedy the situation without being a pest. Now the trick is how to find time in your already over-packed schedule. The solution? Create a framework. A framework is simply a mini-system you execute each week to support your keep in touch marketing approach. For example: My framework includes sending thank you notes out once each week. All I have to do is jot down each person's name on my 'thank you notes due' list, then on Thursday I take 15 - 30 minutes to write and send each note. It's the perfect recipe for high-touch that takes little time. My coaching request to you is this: Take a look at the list of touch points from last week, decide what supplies you need to create your high touch marketing strategy. Buy and prepare what you need - thank you cards, stamps, articles chosen and formatted for printing. Lastly, schedule a brief time each week to take action. Then DO IT! Remember, the goal is to stay 'in front of' your prospective, current, and past clients often. After 30 days, take the same quick quiz from last week, and add up how often your clients are hearing from you. This time, I bet you'll be delighted at how much the number has increased! Now it's your turn! Kendall Personal Reflections ~ My Thoughts On ... ~ Last Wednesday marked the third month of the Horse Wise business makeover coaching program. After leading the teleclass and hearing each participant talk about the changes they are making in how they design and deliver their business, I hung up the phone filled with gratitude and awe at in their progress. What struck me is how deeply committed each person is, to the program and to creating a different model for running a business than the one of 'work your tail off and maybe you'll get ahead' that is predominate in our culture. Sure, the program's goal is to 'Work less. Make more. Enjoy the ride! but it takes courage to buck the status quo and create a business that truly rewards you with the profound freedom and financial rewards that are possible as an entrepreneur. Am I proud of each of them? You bet! And humbled at the same time. Humbled at their trust in themselves, the program, and in me. What a powerful reminder to follow our heart! ...Until next week, Kendall Website Wisdom Tidbits ~ Tips To Create A Client Capturing Website ~ Lead off your home page with a snappy question or a bold statement. The best questions address the symptoms your choice client is experiencing, yet still get a 'yes' answer. Example: for an professional organizer, we created the headline, 'Does the 'O' in organize stand for overwhelm?' Want more examples? Take a look at our Website Wisdom portfolio Marketing Articles You are welcome to use one of mine - no cost - just be sure and include this "author's box" at the end: "Love what you do but wish marketing would just go away? Kendall SummerHawk, creator of the Marketing Makeover Kit™, Website Wisdom™, and Horse Wise Business Makeover Program specializes in creating innovative, client capturing marketing solutions for your business. Visit www.KendallSummerHawk.com for more articles and free marketing wisdom."

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